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Global Marketing Management By Kiefer Lee, Steve Carter
Ebook Global Marketing Management By Kiefer Lee, Steve Carter
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- Amazon Sales Rank: #1761076 in Books
- Brand: Brand: Oxford University Press, USA
- Published on: 2012-05-23
- Original language: English
- Number of items: 1
- Dimensions: 7.70" h x 1.00" w x 10.40" l, 3.24 pounds
- Binding: Paperback
- 608 pages
- Used Book in Good Condition
Review Review from previous edition: "Best on the market. Global Marketing has excellent content, insight and a user friendly structure. It is differentiated from other texts by reference to contemprorary and emergent topics." --Dr Catherine McGuinn, Institute of Technology, Sligo"Very good, outstanding." --Dr Said Al-Hasan, Glamorgan Business School"This book is more comprehensive than comparable text books and offers a combination of theory and practical application that is often missing." --Dr Antje Cockrill, Swansea University
About the Author Kiefer Lee is Principal Lecturer in Marketing and Programme Leader for undergraduate Business and Management at Sheffield Hallam University, and Steve Carter is Professor of African Business specialising in Global and Strategic Marketing at Leeds Metropolitan University.
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