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Public Relations By Paul Baines, John Egan, Frank Jefkins

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Amazon Sales Rank: #2792631 in eBooks
Published on: 2007-06-07
Released on: 2007-06-07
Format: Kindle eBook

Review I particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within it. With an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations. A world that has provided me with a fulfilling, challenging and exciting adventure for the past 40 years. Max Clifford, Managing Director, MaxClifford Associates Public Relations.

About the Author Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

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